The Bridge

The Bridge

Background

Design + Development + Donation System
thebridgeyouth.ca
Completed August 2020

Situated in a former church, The Bridge is a resource centre for at-risk youth in the greater Leamington area of Southwestern Ontario.

The previously website was dated and provided little information about their current activities. We were tasked to create a new website that was easy to navigate, raised awareness of the organisation and helped to attract more potential donors.

What we did

Website redesign

We started from scratch and streamlined everything. We developed a new content structure & user experience. Redesigned the site and provided the first draft of content.

Giving the gift of hope

Included within the redesign was a customize donation form that allowed donors to feel more connected to the donation experience by allowing them to select which needs they would like their donation to be applied towards.

The new system fully integrates with their existing payment processor (Stripe) as well as the CRM system they were already using for contact database management, accounting and recurring donation tracking.

The bridge checkout

Better communication

The new site clearly explains the need for The Bridge to exist and highlights the difference they’re making in the community. The calls-to-action for volunteering and donating were also made clearer.

Time to launch

The timeline was driven by their annual Sleeping Out’ fundraiser event. The site had to be launched prior to the event taking place, giving us a tight turnaround.



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